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Legal & Transparency

Privacy Policy

Effective Date: September 10, 2026 | Last Updated: September 10, 2026 | Data Controller: PaletteLab (Animal Analytics)

At PaletteLab (accessible at https://palettelab.co), one of our main priorities is the privacy of our visitors. This Privacy Policy document outlines the types of information that is collected and recorded by PaletteLab and how we use it, particularly regarding our free algorithmic color palette tools, web analytics, and advertising services.

Summary: PaletteLab is committed to privacy-by-design. You can use our color palettes, WCAG contrast tools, and generators without registering an account. Palette saves are kept in your browser's local storage. We do not sell your personal data.

1. Information We Collect

Depending on how you interact with PaletteLab, we may process information through the following channels:

  • Local Storage Data (Client-side Only): Palettes you save, "like", or create are stored exclusively in your browser's local storage (`localStorage`). This data stays on your device and is never transmitted to or stored on our servers.
  • Log Files & Technical Data: Like most standard web servers, PaletteLab follows standard log file procedures. Information collected includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and number of clicks. These are not linked to personally identifiable information and are used solely for analyzing trends, administering the site, and tracking visitor movement.
  • Direct Communications: If you contact us via email at hello@palettelab.co, we receive your email address and any additional information you choose to provide in your message.

2. Google AdSense & Third-Party Advertising

PaletteLab uses Google AdSense to serve advertisements across our website, helping keep our tools and thousands of color palettes 100% free for designers, developers, and students.

Required Google AdSense & Advertising Disclosures:

  • Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to PaletteLab or other websites on the internet.
  • Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visit to PaletteLab and/or other sites on the Internet.
  • Users may opt out of personalized advertising by visiting Google Ads Settings.
  • Alternatively, you can opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info or the Network Advertising Initiative opt-out page at optout.networkadvertising.org.
  • For more information on how Google manages and protects data in its advertising products, please review: How Google uses information from sites or apps that use our services.

3. Cookies and Web Beacons

Like any other website, PaletteLab and our third-party partners use "cookies". These cookies are used to store information including visitors' preferences and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and other information.

Managing Cookies in Your Browser

You can choose to disable cookies through your individual browser options. Detailed information about cookie management with specific web browsers can be found at the browsers' respective websites (Chrome, Firefox, Safari, Edge).

4. Analytics & Performance Tracking

We may use privacy-compliant web analytics tools (such as Google Analytics 4) to monitor aggregated traffic patterns, page load speeds, Core Web Vitals, and tool usage frequencies. These services collect pseudonymized data and IP addresses with IP masking/anonymization enabled to ensure individual users cannot be identified.

5. Affiliate Disclosure

Some external links on PaletteLab (such as recommended design software or hosting providers in our footer or tools) may be affiliate links. If you click on an affiliate link and make a purchase, PaletteLab may receive a referral commission at no additional cost to you. We only recommend software and services that we believe provide genuine value to creators and developers.

6. GDPR Data Protection Rights (European Economic Area)

If you are a resident of the European Economic Area (EEA), you have specific data protection rights under the General Data Protection Regulation (GDPR). We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data:

  • The right to access: You have the right to request copies of your personal data.
  • The right to rectification: You have the right to request correction of inaccurate data.
  • The right to erasure: You have the right to request that we erase your personal data under certain conditions.
  • The right to restrict or object to processing: You have the right to object to our processing of your personal data.
  • The right to data portability: You have the right to request transfer of your data to another organization.

If you make a request, we have one month to respond to you. Please reach out to us at hello@palettelab.co to exercise any of these rights.

7. CCPA / CPRA Privacy Rights (California Residents)

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California consumers have the right to:

  • Request that a business disclose the categories and specific pieces of personal data that a business has collected about consumers.
  • Request that a business delete any personal data about the consumer that a business has collected.
  • Request that a business that sells or shares a consumer's personal data not sell or share the consumer's personal data. PaletteLab does not sell personal data.
  • Not receive discriminatory treatment for exercising these rights.

8. Children's Information

Protecting children while using the internet is especially important to us. PaletteLab does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

9. Contact Us

If you have any questions or suggestions about our Privacy Policy, or wish to exercise your data rights, do not hesitate to contact us: